The OG UM influencer has finally gotten big enough to take the leap that all almost-A-listers take: starting a makeup or skincare line.
Students and fans fled the site to buy her new — and, of course, aesthetic — skincare brand following the launch.
Are people actually excited about the product and happy to support an alum, or are they merely drawn in by the risque release video or wanting to see if she’s the next Millie Bobby Brown with Florence or the next Kim with SKIMS?
Her launch included four simple products with a clean look and apparently even cleaner ingredients.
The line showcases a cleansing balm, a gel cleanser, a serum and a moisturizer.
Now, Alix has long based her brand on transparency surrounding her life and skin care journey while she handled cystic acne in her 20s.
But girl, all of us who have been in the same boat know it takes a little more than an acid serum and some cleanser to go from cystic to baby-smooth.
I’m sure the products are clean and can keep already clear skin looking nice and fresh. However, us acne girls also know you have enough money to pay for the best treatments and skin therapies money can buy.
I’m not saying it’s impossible that her products could work, and I honestly really hope she proves me wrong.
But Alix! You had the perfect opportunity to make makeup that you can wear overnight! That would’ve fit your brand even better.
At the end of the day, it’s cool to see a UM alum and influencer chasing her dreams. I just hope this product launch isn’t a huge wake up call.
Anyone who tries it out, let me know.
Love,
V