“Marty Supreme” has made a huge impact on cinema and people because of its marketing strategy.. From “leaked” Zoom meetings featuring Timothée Chalamet to celebrities wearing “Marty Supreme” windbreakers, “Marty Supreme” has made a statement that shows identity, character and dedication to the source material..
The color orange, a key color in the film’s marketing, is an unusual color in the world of fashion as it is very intense and draws attention.
In the movie, they emphasize the idea of Marty Mauser’s decision to change the color of the ping-pong ball from white to a bright orange, and it’s all based on visibility. Timothée Chalamet, his mom and Kylie Jenner were seen wearing bright orange in different carpets of the movie.
The campaign is mostly attractive to Generation Z audiences. They were doing Zoom calls with Timothée Chalamet sharing crazy ideas for marketing the film, like painting the Statue of Liberty orange, or having orange blimps in the air that said, “Marty Supreme.”
His blimp one actually happened in the Camp Flog Gnaw music festival. Funny enough, in this Zoom meeting, they mentioned another film that did something very similar with the colors and its marketing: “Barbie.”
If you think of “Barbie,” you will think of the color pink and Margot Robbie, and the cast and team behind the movie really did push forward on the color. Given the movie’s billion dollar success, it shows how impactful it is to have a staple color that identifies a brand.
You think of red, and you probably think of Coca-Cola, you think of green and orange, you think The University of Miami. I would say the main point of the campaign’s color is identity.
To keep promoting the film, they hosted events in cities around the world for an underground ping-pong hangout and listening parties for the soundtrack of the film. Timothée Chalamet himself was going to these different events.
The fact that the lead actor for this film was appearing at many different events makes you feel and see that the actors involved really do care about their project and believe in the product, making you want to see it and be as excited as the team behind the film is.
More celebrities would wear the “Marty Supreme” merch, like Kendall Jenner,Bill Nyel,Michael Phelps and Frank Ocean.
This jacket became a staple for belonging to something big. People everywhere are going insane to try to find one of these jackets just so that they feel some sort of belonging to the Marty Supreme campaign.
One of the marketing campaign’s biggest stunts was putting Timothée Chalamet on the top of The Sphere in Las Vegas, being the first person to ever do it.
The Sphere was a large, bright-orange ping-pong ball that read “Marty Supreme Dream Big.”.
Timothée Chalamet’s and the whole cast’s involvement, along with the additional involvement of many different celebrities from many different fields, created something that is fascinating and impressive. The movie is just as exciting as the marketing campaign.