With the “Wicked: For Good” release right around the corner, it’s time to go over some of the most memorable brand collaborations from this year.
Last year’s collabs went viral before the first “Wicked” hit theaters. Thanks to the film’s massive marketing team and budget — this year’s lineup is just as fun
Starting off strong, the Stanley x Wicked collab is a fan favorite. Stanley cups have become so popular, so why not get a Glinda or Elephaba-themed one. The Glinda cup might be the prettiest one yet.
For anyone that loves to cook, Le Creuset X Wicked is one of the most beautiful collaborations. With Glinda and Elephaba etched into the top of the pots, they each have their own unique look.
Le Creuset even has a quiz on their website to see which pot fits you best. It is definitely a splurge, so maybe add it to your holiday wish list.
Pink and green are definitely fans favorite colors right now and Pottery Barn ran with that. Their collection includes everything from bedding to glassware, turning Wicked’s signature colors into elegant home decor. The pillows, with their detailed embroidery, are standout pieces.
One of the most unexpected, but oddly adorable collabs is Swiffer x Wicked. Their classic green sweeper has turned pink for the movie. It’s available on Amazon, so if you like pink, why not get it?
Looking at a more detailed collaboration that resonates with many of our childhoods, American Girl x Wicked is definitely one of the smartest collaborations.
For all the kids that love dolls, they can now get beautifully crafted Glinda and Elphaba dolls. These dolls are so cute, I would have definitely owned them if I was younger. (Also — were American Girl dolls always this expensive?)
If you want to honor the movie in a small, understated and affordable way, check out Essie x Wicked. With six new shades, you can watch the movie with your new manicure, without committing to bright green or pink.
An everyday essential just got a magical update. Wet Brush x Wicked released five gorgeous sets, each including a hairbrush and a matching hair accessory. Just like the nail polish line, there’s a design for every kind of Wicked fan.
Everyone knows Pillsbury sugar cookies are a holiday staple, so of course they had to do a Pillsbury x Wicked collab. Have your pick at a green witch hat cookie or a pink crown.
Like last year, Voluspa candles collaborated once again with “Wicked” to make a beautiful collection, ranging from bigger candles to diffusers and mini candles. The signature candle lid doubles as a decorative stand, making the collection feel luxurious and giftable.
I couldn’t make this list of collaborations without mentioning Ariana Grande’s cosmetics brand. Wicked x r.e.m. beauty has over 20 magical products with Glinda and Elaphaba themes. The products include metallic eyeliner, fragrances,blushes and brushes. I think I might need the whole collection.
Whether you’re channeling your inner Glinda with pink and sparkle or tapping into your Elphaba era with bold green magic, these collabs prove there’s room for a little good and wickedness in everyone.