Nyema unpacks “The Alix Earle Effect:” how one University of Miami alumna became more than a TikTok trend and reshaped an entire campus culture. From “Get Ready With Me” videos to the psychology of parasocial connection, Nyema explores why Alix’s blend of glam, chaos, and honesty resonates so profoundly with UM girls. It’s not just about the slicked-back buns and white nails; it’s about confidence, belonging, and the new definition of authenticity in a world built on image.